ABOUT SORRISO
Sorriso helps businesses act immediately to engage their customers in a creative online dialogue that brings trust, understanding, and loyalty to their business. Sorriso products help create these improved relationships by letting a business gain a deeper understanding of their customer needs, react to those needs, and deliver a uniquely tailored online experience to customer communities of interest and business communities of practice.

"We've all come to expect and even seek out interaction on the Web," says Richard   K. Crone, Founder of Crone Consulting. "The success of MySpace, YouTube and other   similar websites is proof of that. Companies that don't successfully connect with their   customers will lose them to competitors who are able to create this new type of rich,   highly personalized interaction. Sorriso's unique solution is capable of delivering on   the promise of this new model."
                                                                 - Richard K. Crone, Crone Consulting

 

Sorriso's leading Persona Solution Suite™ brings dynamic customer intelligence mainstream, allowing forward-thinking billers to offer prospects and customers a unique, rich, and highly personalized on-line experience, a persona, through insight into corporate, user, and operational data. Individuals benefit by increased levels of focused me-centric interaction and billers realize increased revenue.

The persona is the appearance one presents to the world. The persona is the intentional representation of the self to others and may change according to situation and context.

The Persona Solution Suite also enables companies to provide their customers with unique, interactive company, product, or service communities. Users learn more about products and services, share their product or service experience and expertise with other like-minded personas, and provide input that can further personalize their own on-line experience. Individual personas that share a common interest or goal can become one together, establishing their own large community or group identity. Individuals gain product, service, and application knowledge, billers gain loyalty and insight into opportunities for new offerings.

A community refers to a group of people who interact and share certain things as a group, intent, preferences, needs risks and a number of other conditions may be present and common.